Project Sterling
Supporting the expansion of an exclusive private members’ club through cinematic storytelling
Sterling is an exclusive private members’ club built around an intimate luxury community. Its flagship location had become highly sought after, with a long waiting list and a distinctive member experience that the founders wanted to carry into a carefully chosen second location in Florida.
Expansion required more than a conventional presentation. Raising capital and building early interest depended on a story that could make the future club feel credible and tangible without losing the intimacy of the original. The founders needed high-touch materials for potential stakeholders and founding members.
Where they were
After years of operating a successful flagship, the founders set their sights on a second, carefully chosen location in Florida. Raising capital and building early excitement required a story that matched the ambition without losing the intimacy of the original club.
Folmia was brought in to create high-touch materials for founding members and potential stakeholders.
What we did
1. Corporate expansion video
We conceptualized, scripted and produced a short cinematic film. Curated visuals, voiceover and soundtrack captured the character of the original club while helping audiences imagine the future location. The film became a centerpiece for investor evenings, membership events and marketing.
2. Investor and member presentation
We designed a high-impact deck that balanced the facts of the founding membership model with the vision and exclusivity of the new club. It gave one-to-one conversations and group events a clear narrative for generating interest.
Where they are now
The expansion is underway with positive traction from potential members. The new materials position the project as credible and ambitious while preserving the qualities that made the original experience distinctive.
The engagement shows how focused storytelling and creative execution can turn a growth vision into something stakeholders can understand and support.
Strategy made tangible
- Brand refresh
- B2B marketing
- Strategic brand direction
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