A vast buyer base is also a vast way to burn budget. Folmia helps international and US-facing teams narrow to the segment they can win, sharpen the proof that wins it, and run the outreach and follow-up that turns it into pipeline.
Fractional marketing, sales and market-entry support for the US.
The US offers the deepest buyer universe you'll find, but it behaves like many markets at once. Vertical, region, company size, buying committee and budget owner all change the message. Buyers compare in minutes, expect proof, and need a sharp reason to take a first call.
We help you narrow the wedge, translate the offer into language a specific buyer trusts, build the proof set around that buyer, and run the account work that creates conversations worth having.
A useful US motion starts with a narrow ICP: industry, size, trigger, buying committee, budget owner and pain. Breadth comes after the wedge is working.
Case evidence, ROI logic, implementation detail and clear comparisons need to answer the exact buyer's question, not just show that the company is credible.
Your accounts already see dozens of generic approaches. Lists, angles, timing and follow-up have to be specific enough to survive a crowded inbox.
The same senior team across marketing, sales, market entry and investor visibility, focused on the United States.
Positioning, pages, buyer proof and campaigns that make your offer obvious to the right buyers in the United States.
Researched target accounts, practical outreach, CRM discipline and follow-up that keeps real opportunities moving.
Market maps, competitor and partner research, buyer interviews and the materials to land and scale in the United States.
For PE, VC and investment firms: a fractional marketing team that accelerates portfolio company growth in the United States, positioning, demand generation and go-to-market execution.
We define the segments, accounts, partners, competitors and proof points that actually matter in the United States, and the ones to ignore.
We rework positioning, pages, decks and outreach so they land the way buyers in this market decide.
Research, signal review and AI-assisted account mapping turn broad ambition into named companies, named contacts and clear next actions.
We help run the practical marketing and sales work, campaigns, meetings, partner conversations and reporting.
Yes. We run the commercial side, positioning, account research, outreach materials, sales follow-up and reporting, so US pipeline can build before you commit to a US hire. Your first hires then start with named accounts and a tested message instead of a blank map.
Most teams start with a narrow ICP, account mapping, a stronger US-facing page or deck, buyer-specific proof, outreach material, and a follow-up rhythm that actually gets worked.
Yes. We act as a fractional marketing team for PE, VC and investment firms, sharpening positioning, building demand and driving go-to-market execution so their US portfolio companies grow faster.
Tell us the buyers you need to reach and what's already in motion. We'll tell you where a fractional Folmia team helps, and where it doesn't.
