A vast buyer base is also a vast way to burn budget. Folmia helps international and US-facing teams narrow to the segment they can win, sharpen the proof that wins it, and run the outreach and follow-up that turns it into pipeline.
Fractional marketing, sales and market-entry support for the US.
The US offers the deepest buyer universe you'll find, and the most heavily prospected. Buyers compare in minutes, expect proof, and need a sharp reason to take a first call.
We help you narrow the market, translate the offer into language a specific buyer trusts, and build the account work that creates conversations worth having.
The same offer needs very different messaging across regions, industries, buyer roles and company sizes. Picking the wrong breadth is the fastest way to stall.
US buyers want concise proof, clear comparisons and implementation detail before they'll engage seriously.
Your accounts are already seeing dozens of generic approaches. Lists, angles and follow-up have to be sharper than the noise.
The same senior team across marketing, sales, market entry and investor visibility — focused on the United States.
Positioning, pages, content and campaigns that make your offer obvious to the right buyers in the United States.
Researched target accounts, outreach that earns replies, a clean CRM and follow-up that doesn't drop.
Market maps, competitor and partner research, buyer interviews and the materials to land and scale in the United States.
For investment firms: clearer visibility with the founders, LPs and co-investors active in the United States.
We define the segments, accounts, partners, competitors and proof points that actually matter in the United States — and the ones to ignore.
We rework positioning, pages, decks and outreach so they land the way buyers in this market decide.
Research and AI-assisted account mapping turn broad ambition into named companies, named contacts and clear next actions.
We help run the practical marketing and sales work — campaigns, meetings, partner conversations and reporting.
Yes. We run the commercial work — positioning, account research, outreach materials, sales follow-up and reporting — before you commit to US hiring. When you do hire, they inherit a market that's already mapped.
Most teams start with positioning, account mapping, a stronger landing page or deck, outreach material, and a follow-up rhythm that actually gets worked.
Yes. Investor marketing is for the firm itself: positioning, market visibility, founder-facing materials and relationship-building assets.
Tell us the buyers you need to reach and what's already in motion. We'll tell you where a fractional Folmia team helps — and where it doesn't.