Folmia knowledge base
Three libraries: marketing guides for building demand, market entry guides for entering a new country, and articles on the growth decisions in front of B2B leaders.
What a fractional CMO owns, how the 2026 cost compares with a full-time hire, and which model fits the marketing function you need now.
The same senior marketing gap is described differently in the US, Germany, and the Netherlands. Here is what each hiring term usually signals.
A practical comparison of agencies, fractional teams, and in-house hires for B2B companies that need ownership as well as finished marketing work.
Outbound, inbound, content, positioning and pipeline review, written by sector.
For healthcare leaders reliant on referrals, decide the accounts, stakeholders, compliant messages and follow-up needed for credible outbound.
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For healthcare leaders losing inbound interest, decide the forms, routing, response and qualification workflow needed for useful conversations.
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For healthcare leaders with inconsistent content, decide the evidence, review and distribution workflow needed to publish credible work.
Read guideCountry playbooks and the planning work that comes before them.
For B2B leaders considering Germany, decide the target accounts, offer, outreach route and first pipeline test before hiring locally.
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For B2B software leaders entering Germany, decide the buyer wedge, technical proof, pricing and implementation needed for a 90-day test.
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For healthcare leaders considering Germany, decide the market wedge, evidence, regulatory route and buying path to test before investing.
Read guide