In tech and software, product innovation alone isn’t enough—growth depends on execution. Whether you’re PLG, sales-led, or hybrid, success hinges on aligning messaging, marketing, and sales across fast-evolving cycles. Speed and clarity are essential to stand out.
What are the opportunities and challenges for the industry?
There’s a clear opportunity to scale quickly when GTM is aligned, but many teams face internal silos, unclear positioning, or leaky funnels. PLG companies often struggle to transition to enterprise sales, while outbound-heavy teams underperform without proper enablement and demand gen.
What can business leaders do to build value?
Founders and GTM leaders should double down on positioning, funnel clarity, and sales ops. Building value means activating high-quality leads, testing conversion paths, and supporting reps or self-serve motions with the right data and content. Tech firms must adapt quickly without losing strategic focus.
Strategy
Building a brand that reflects your business and resonates with your audience can be difficult.
Execution
Executing effective marketing and sales strategies that convert leads into sales can be demanding.
Performance
Targeting the right audiences and getting the best results can be challenging.
