Position your fund as the go-to backer—and your portfolio as winners.
At Folmia, we help VCs sharpen their fund narrative, strengthen deal flow through visibility, and support portfolio companies with scalable GTM systems.
Venture capital firms operate in a highly competitive ecosystem where brand, access, and network strength are key differentiators. While the industry is rooted in capital deployment and portfolio support, marketing, sales, and branding have become essential to driving deal flow, attracting LPs, and supporting founders post-investment.
Today’s top-tier funds don’t just invest—they build ecosystems, shape narratives, and amplify the reach of their portfolio companies.
What are the opportunities and challenges for the industry?
VC firms have the opportunity to build long-term brand equity that fuels inbound deal flow and LP trust, while also strengthening their value-add to founders through go-to-market support. With more capital chasing fewer differentiated opportunities, standing out requires clear articulation of thesis, stage focus, and founder support capabilities. The challenge is that many firms still rely on closed networks, inconsistent messaging, or outdated web presence—missing the chance to showcase wins, values, and distinct advantages. At the same time, founders expect more than capital—they want active GTM partners, which raises the bar on operational support and visibility.
What can business leaders do to build value?
To build value, VC leaders should treat their fund as a brand and platform—not just a vehicle for investment. That means defining a clear, founder-aligned narrative, improving digital presence, and using content, events, and strategic partnerships to drive visibility among both founders and LPs. Internally, creating scalable support for portfolio companies—especially around growth, sales, and marketing—turns the fund into a magnet for top startups. Leaders should also align storytelling across fund materials, team members, and external touchpoints to create consistency and confidence at every stage of the journey.
Strategy
Building a brand that reflects your business and resonates with your audience can be difficult.
Execution
Executing effective marketing and sales strategies that convert leads into sales can be demanding.
Performance
Targeting the right audiences and getting the best results can be challenging.
What We Offer
Maximize the potential of your investment firm now.
