B2B marketing is not finished when a campaign goes live. It has to reach the right accounts, create a reason to talk, and help a long buying decision move. Folmia works as your fractional marketing team, with senior ownership from the plan through the weekly numbers.
Starting from $2,000/month. Cancel anytime.
We reply within 1 business day.
A B2B deal may involve several people, repeated questions, and a long gap between first interest and a signed agreement. Marketing has to do more than collect a lead. It needs to make the offer clear, give each stakeholder useful evidence, and keep the commercial team informed about what prompted the conversation.
A low cost per lead is not a win if sales would never call the people behind it.
A B2B software company sells to finance leaders, but every deal also needs IT and procurement approval. Our senior lead maps the questions each person asks. The team turns that map into the page, account campaign, and sales follow-up, which the company reviews with us as finished work each week. Marketing changes from collecting isolated leads to helping the commercial team move a group of stakeholders through one decision.
The common failure is structural. The agency is asked to deliver a channel, the commercial context stays inside the company, and the report measures what the agency can see. Nobody owns the distance between the campaign and the deal.
A channel has already been chosen before the offer, account list, or sales follow-up has been tested.
Marketing hears that the leads were poor, but no shared review shows which accounts came through or why the conversations failed.
The agency waits for direction while the founder assumes the agency is deciding. Useful weeks disappear between the two.
A manufacturer asks an agency to run paid search because enquiries have slowed. The ads produce form fills, but sales says the companies are too small and the agency cannot see why. Each week, the company reviews the finished search brief, landing page, and sales evidence with us after our senior lead has reset the account priority and the team has produced the work.
Before choosing the work, we read the revenue target, current pipeline, and capacity to follow up. We also listen to the message used in live sales conversations. Then we agree the monthly scope and produce the work against that commercial context.
Positioning and sales language should help the right company recognize itself quickly and give the wrong one permission to leave.
Content and campaigns start from who the commercial team needs to reach and the questions those people must settle.
The weekly view connects shipped work, sales response, and the next marketing decision.
A professional services firm wins through partner referrals and wants a steadier route to new conversations. The sequence is deliberate: our senior lead chooses the account and message priority, the wider team turns partner language into a focused campaign and useful point of view, and the firm reviews finished work and account response with us in the weekly session. The firm gets an owned demand process instead of a content calendar waiting for approval.
You need substantial production volume, media buying across many markets, or a major campaign with specialist resources and a clearly settled internal strategy.
The problem is confined to one channel or craft, your internal leader can write the brief, and your team can connect the work to the wider pipeline.
The function itself needs an owner, the brief is not settled, and you need senior decisions and hands-on production working from the same commercial target.
A company already has a marketing director, a tested message, and a complete campaign brief, but needs a specialist video series produced for a launch. A production agency is the better fit because the internal leader can direct the work and connect it to pipeline. When that leader, brief, or commercial connection is missing, the company's weekly review of finished work with us closes the loop: our senior lead chooses the priority and the team delivers the agreed work.
The fractional marketing team starting from $2,000/month. We define the senior ownership, agreed output, and reporting rhythm included. Plans run month to month, and you can cancel anytime.
Access to the real pipeline, prompt commercial decisions, and direct feedback from sales conversations. An agency cannot connect marketing to revenue through a locked door.
Clear priorities, finished work, and a weekly account of what the market did with it.
A distributor begins with a monthly scope covering one target segment, a rewritten offer page, an account campaign, and the weekly pipeline review. Our senior lead sets the queue. The team produces the offer page and account campaign, then the distributor's sales lead supplies deal feedback and reviews the finished work with us each week. The boundary is visible before the month starts, so neither side assumes an unpriced list of channels is included.
| Question | Folmia fractional team | Full-time marketing hire | Consultant or agency |
|---|---|---|---|
| Monthly commitment | Starting from $2,000/month for senior ownership and the agreed execution scope. Work runs month to month, and you can cancel anytime. | Salary depends on seniority and location, before benefits, recruitment, and the people or suppliers needed to produce the work. | Commonly a project fee, retainer, or media and production engagement priced against a defined brief. |
| Route to a start | We can begin when scope, access, and decision owners are settled, without waiting for a recruitment cycle. | Search, interviews, notice period, and onboarding happen before the new owner is fully operating. | A specialist can move quickly on a settled brief; a larger appointment may also involve pitching, procurement, and onboarding. |
| Operating model | One senior marketing lead directs the team producing the agreed work, then you review finished output with us each week. | One permanent colleague brings daily company context, while other capabilities must still be hired or bought. | You get production or channel depth against the brief, but ownership of the wider pipeline varies by engagement. |
| Best fit | The B2B marketing brief still needs an owner who can connect it to sales and carry the work through. | The function and permanent workload are proven, and an internal team needs daily leadership. | An internal leader can already write the brief and needs a defined campaign, channel, or specialist craft delivered. |
| Who owns the brief | Our senior lead writes and adjusts the brief from pipeline evidence, and the team executes it. | The employee owns the brief from inside the company, subject to the experience and capacity of the wider team. | Your company normally supplies or approves the brief; the agency's wider commercial ownership depends on the engagement. |
Send the target, typical sales cycle, and current source of deals. Add the marketing work already underway. We will tell you whether the gap needs a fractional team, a specialist agency, or an internal hire.
We reply within 1 business day.
