You need someone senior enough to decide what marketing should do, but the job is bigger than advice. Folmia gives you the leadership and the team to plan the work, ship it, and review the numbers with you every week.
Starting from $2,000/month. Cancel anytime.
We reply within 1 business day.
A fractional CMO is a senior marketing leader who works inside your company for part of the time. The role should own the marketing priorities, budget choices, and the link between marketing work and pipeline. You should leave the weekly meeting knowing what shipped, what changed in the numbers, and what happens next.
If you only receive a strategy document and a list of tasks for your team, you hired an adviser, not an operating marketing leader.
A $2M B2B software company has a founder, one marketer, and several outside specialists, but no one can decide which work deserves the next budget. Our senior lead reads the pipeline and sets one order of work. The team produces the agreed campaign, page, and sales materials, which the company reviews with us as finished work each week, so both the decisions and follow-through have an owner.
Referrals got you here, but the next quarter needs a repeatable source of qualified conversations. A junior hire cannot decide the whole function, and you are not ready to build a senior department around an untested plan. A fractional CMO gives the function an owner now.
Your revenue target becomes a short list of marketing work worth funding, with a clear reason for each choice.
You see the path from spend and shipped work to qualified conversations, rather than a report built around impressions.
Positioning, campaigns, and sales materials stop moving as separate projects with nobody accountable for the whole.
A professional services firm grew through partner relationships until referrals stopped covering the quarterly target. A junior marketer is publishing regularly, but nobody has defined the target accounts, buying problem, or route from content to a conversation. Each week, the firm reviews the completed campaign and follow-up work with us after our senior lead has set the operating model and the team has produced it, before committing to a permanent department.
Folmia combines the fractional CMO role with hands-on execution. We agree the priorities with you, produce the work in the monthly scope, and bring finished work and current numbers to the weekly review. Your team stays close to the decisions without inheriting a new list of tasks.
Decide what matters. Ship the agreed work. Read the response. Keep, change, or stop it while the decision is still cheap.
A manufacturer already paid for a strategy that recommends new positioning, account campaigns, and better sales materials. Its internal team has no spare capacity to make them. The sequence is deliberate: our senior lead turns the recommendation into an agreed monthly queue, the wider team produces the first work, and the managing director reviews finished work and response with us in the weekly session.
Hire full-time when marketing already has a proven role in revenue, a substantial internal team needs daily leadership, and the scope genuinely needs one executive every day. A permanent CMO can build for the long term with no split in attention.
The function still needs to be built, the immediate gap is senior ownership, or you need to prove the right marketing model before making the permanent hire.
You want a senior title without access to the pipeline, budget, or decisions. No CMO can own a number they are not allowed to see or influence.
A company has an established marketing team, a proven demand program, and daily decisions across several product lines. A full-time CMO can lead that permanent structure from inside the business. For a company still deciding what marketing should own, its weekly review of finished work with us closes the loop: our senior lead chooses the priorities and the team delivers the agreed scope while the permanent role is being defined.
The fractional marketing team starting from $2,000/month and runs month to month. Your scope covers senior direction and agreed execution. You can cancel anytime.
We start with the revenue target, current funnel, and decisions that keep waiting.
We agree what the team will own, what ships first, and which numbers will tell us whether it deserves more time.
You review finished work, pipeline movement, and the next decisions with the person accountable for the function.
A distributor arrives with an annual revenue target, a patchy pipeline spreadsheet, and three campaigns already in motion. In month one, our senior lead makes the current funnel visible and ranks the work. The team ships the first production scope, which the company reviews with us as finished work each week. A new revenue result may not exist yet, but the company knows what is owned, what has shipped, and what evidence will guide the next decision.
| Question | Folmia fractional team | Full-time CMO hire | Consultant or agency |
|---|---|---|---|
| Engagement cost | Starting from $2,000/month for senior ownership and agreed execution. The engagement runs month to month, and you can cancel anytime. | Executive salary depends on seniority and location, before benefits, recruitment, and the team or supplier budget required to carry out the plan. | Usually a project fee or retainer for advice, a defined workstream, or campaign delivery. |
| When work begins | The first scope can begin once pipeline access, priorities, and decision owners are agreed. | Search, interviews, notice period, and onboarding come before the leader is fully operating. | A defined diagnostic or campaign can begin quickly when the brief and access are ready. |
| Leadership plus delivery | A senior marketing lead makes the decisions, the team produces the work, and you review finished output and numbers with us weekly. | One permanent executive has daily company context and can build and lead an internal function. | Advice or specialist delivery sits within a brief; continuing ownership of the function varies by engagement. |
| Where it fits | Senior ownership is needed now, but the function or permanent role still has to be built and proven. | Marketing has a proven role, enough permanent scope, and a substantial team needing daily leadership. | The problem is bounded and an internal owner can connect the recommendation or output to the wider plan. |
| Path to a permanent function | We run the active work while making the responsibilities, capabilities, and workload for a future hire visible. | The permanent CMO owns the established function for the long term from inside the company. | A consultant may define the future model, but carrying the active queue through handover depends on the engagement. |
Send the target, the current numbers, and the work that keeps returning to your desk. We will tell you whether a fractional CMO fits, including if a full-time hire would serve you better.
We reply within 1 business day.
