You do not need more names in a channel. You need someone to set the priorities and people who can finish the agreed work. Folmia gives you a senior-led marketing team without asking you to recruit each role first.
Starting from $2,000/month. Cancel anytime.
We reply within 1 business day.
It is an external team that works as part of your company for an agreed monthly scope. Senior leadership sets the plan, the team carries out the work, and you review finished output and current numbers together every week. You get one accountable unit instead of recruiting and managing every marketing role separately.
Fractional describes the commitment, not partial ownership. The agreed work still needs a named owner and a deadline.
A B2B distributor needs senior marketing direction, campaign production, sales materials, and reporting, but none of those jobs fills a permanent role alone. Each week, the company reviews the completed campaign and sales work with us after our senior lead has set one monthly priority and the team has produced it. It gets the needed mix now without asking a single new employee to cover every discipline.
The founder reviews website copy, sales asks a freelancer for a deck, and campaigns wait for the one internal person who knows the tools. Everyone is helping. Nobody owns the result across the whole queue.
The loudest request wins because no one has turned the revenue target into a marketing order of work.
Designers and channel specialists can produce good pieces, but they cannot settle the commercial decisions your company has left open.
You learn what was spent and seen, but not which work helped create a qualified conversation or what should change next week.
A founder sends website changes to a freelancer, the sales lead asks a designer for pitch slides, and the internal marketer is running an event. Each person is busy, but the quarter's pipeline target has not changed what anyone does first. The sequence is deliberate: our senior lead turns those requests into one ranked queue, the wider team produces work with a clear commercial job, and the founder reviews finished work with us in the weekly session.
The monthly scope follows the gap in your company. It may start with a message prospects can repeat, a demand campaign aimed at the right accounts, or sales materials built around questions appearing in live deals.
Read the pipeline, set the priorities, and decide where the next month of marketing time and budget should go.
Produce the agreed pages, campaigns, and sales materials instead of returning them to your internal queue.
Show what shipped, how the market responded, and which work should continue, change, or stop.
A software company wants more conversations with operations leaders but its message still speaks to any company with a workflow. The company's weekly review of finished work with us closes the loop: our senior lead chooses the account and message priority and the team delivers the target page, campaign, and sales materials. Direction, production, and measurement move as one piece of work instead of three supplier briefs.
The fractional marketing team starting from $2,000/month. Plans run month to month, and you can cancel anytime.
We start with the target, current funnel, and marketing work already underway.
The monthly scope names the output, decision makers, and numbers we will review.
You see finished work and the response it produced. The next decision is made while the context is still fresh.
A services firm begins the month with a referral gap, an upcoming industry event, and an unfinished customer story. Our senior lead makes the event follow-up and customer evidence the immediate scope. The team ships against that order, and the managing partner reviews the finished work with us each week. Each review closes with the next priority already settled.
You need several marketing capabilities now, but the function is not yet proven enough to recruit a permanent leader and separate specialists around it.
The work is steady enough to employ the roles fully, the operating model is understood, and daily company context matters more than flexible capacity.
You have strong internal people who need senior direction or specialist production around them. We can define the line so work does not fall between the teams.
A growing company has one capable internal marketer who knows the clients but lacks senior cover and production support. Each week, the company reviews the completed specialist work with us after our senior lead has set the priorities and the team has produced it, while its marketer supplies client context. If the work later becomes steady enough to employ those roles fully, the company can bring more of the function in-house with a working model already visible.
| Question | Folmia fractional team | Full-time marketing hire | Consultant or agency |
|---|---|---|---|
| Monthly scope | Starting from $2,000/month for senior ownership and the agreed mix of execution. It runs month to month, and you can cancel anytime. | Salary varies by role and location, with benefits, recruitment, and extra budget for capabilities one employee cannot cover. | Usually a project, retainer, or campaign fee based on a defined brief and production scope. |
| Time to mobilize | The team can begin once the monthly scope, access, and decision rhythm are agreed. | Recruitment and onboarding come first; building a complete internal team requires several hiring decisions. | A specialist agency can move quickly when the internal owner and brief are already in place. |
| The people doing the work | One senior lead coordinates the production capabilities required for the scope, and you review completed work with us each week. | One permanent colleague brings daily context and depth in that role, while other disciplines remain separate hires or suppliers. | You receive advice or specialist production against a brief, with coordination commonly remaining inside your company. |
| Good fit | Several capabilities and one owner are needed now, but the permanent team shape is not yet proven. | The workload is steady, the role is clear, and daily internal context justifies employing it fully. | An internal leader needs added capacity or depth for a bounded project or channel. |
| How capabilities are coordinated | Our senior lead owns one queue and assembles the team around the work in it. | Your company hires and manages each permanent role as the function grows. | Your internal owner usually coordinates separate agency or specialist scopes. |
Send the pipeline target, the people already involved, and the work that keeps waiting. We will tell you what a fractional team could take over and where an internal hire may make more sense.
We reply within 1 business day.
