More traffic will not fix a weak offer. More campaigns will not fix slow sales follow-up. We find the marketing constraint behind the growth target, run the agreed work, and review the evidence with you every week.
Starting from $2,000/month. Cancel anytime.
We reply within 1 business day.
A company asking for growth may need more qualified conversations, better conversion from existing demand, or stronger retention around a proven product. Those are different jobs. We use your current numbers to choose the one worth addressing first.
A busy testing calendar is not evidence of progress. Each test needs a decision it can change.
A B2B software company asks for more growth while traffic is already rising. The sequence is deliberate: our senior lead makes conversion the first priority, the wider team produces the revised offer, evidence, and next step on the highest-intent pages, and the company reviews finished work with us in the weekly session. The brief changes from generating more attention to converting the attention the company already earned.
The first scope is built around the point that limits the whole system. Moving a healthy metric faster does not repair the weak one.
The right companies are not finding a clear reason to consider the offer, so the pipeline depends on referrals and founder outreach.
People engage, but the message, evidence, or next step loses them before a serious discussion begins.
Marketing has focused on acquisition while onboarding, expansion signals, or customer evidence remain outside the working plan.
A manufacturer responds to weak pipeline by planning new search, event, and outbound campaigns at once. The funnel shows that target accounts already engage, but sales follows up days later with no source context. The company's weekly review of finished work with us closes the loop: our senior lead makes the handoff the first priority and the team delivers the new process and sales materials before adding demand above the break.
This is disciplined operating work, not a promise that every test wins. A useful failed test prevents more money following a false assumption.
Use the current funnel and customer evidence to define what is stuck and why marketing may be able to change it.
Produce the message, campaign, or sales asset required to test the important assumption without building a quarter around it.
Keep, change, or stop the work based on evidence that matters to the commercial result.
A services firm believes its industry pages are too broad to earn meetings. Our senior lead chooses one high-value segment. The team produces the rewritten page and focused account route, which the firm reviews with us as finished work each week. That evidence guides whether to extend the message, revise it, or stop before rebuilding the whole site around an assumption.
The offer belongs close to product. The conversation belongs close to sales. The customer experience belongs close to delivery. A growth marketing partner should connect the evidence across those lines without claiming authority the company has not given it.
The marketing priorities, agreed execution, and weekly decisions within the scope.
Product truth, commercial follow-up, and decisions that change the offer itself.
A platform sees strong campaign interest but loses opportunities during a confusing trial and slow sales follow-up. Each week, the company reviews the completed promise, nurture, and evidence with us after our senior lead has set the marketing priorities and the team has produced the work around the trial. Product and sales still own the trial experience and response, so marketing does not claim it can fix the entire customer path alone.
Folmia's fractional marketing team starting from $2,000/month. Plans run month to month, and you can cancel anytime.
The product still changes customer every week, sales cannot follow up, or the company will not share the numbers needed to judge the work. Marketing activity will hide the constraint rather than remove it.
The constraint is already proven inside one channel and your internal team can own the wider commercial system.
You need senior help to find the constraint and a team that can carry out the marketing work once it is clear.
An early company changes its offer every week and has nobody available to call a qualified prospect. A growth campaign would create activity around an unstable product and an unavailable sales process, so founder discovery is the better next step. Once the offer and follow-up are credible, the sequence is deliberate: our senior lead chooses the marketing constraint, the wider team produces the work, and the company reviews the finished output with us in the weekly session.
| Question | Folmia fractional team | Full-time growth hire | Consultant or agency |
|---|---|---|---|
| Price and flexibility | Starting from $2,000/month for senior ownership and agreed work against the chosen constraint. Plans are month to month, and you can cancel anytime. | Salary depends on seniority and location, with benefits, recruitment, tools, media, and specialist production added. | Usually a project, retainer, or media engagement tied to experiments, channels, or a defined growth brief. |
| Ready to move | Work can begin once the target number, current baseline, access, and decision owners are agreed. | Recruitment and onboarding come before the hire has enough company context to direct the work. | A proven constraint and channel can move quickly; a broad request for growth requires diagnosis first. |
| What is owned | A senior growth lead sets the constraint, the team produces the work, and you review finished output and response with us weekly. | One permanent operator has daily access and can build knowledge around a proven motion. | Advice or specialist execution follows a campaign or test plan, while wider commercial ownership varies by brief. |
| Best use | The growth target is clear, but the marketing constraint and required work still need an owner. | The motion is proven and a continuing program needs a dedicated internal operator. | An internal leader has isolated the problem and needs expertise or capacity in a specific channel. |
| Who chooses the constraint | We diagnose the marketing break with you, choose one priority, and direct the team against it. | The internal hire can keep choosing constraints once the operating model is proven. | A growth agency works best when an internal owner can define or approve the constraint and test brief. |
Send the commercial goal, current baseline, and where you think progress stops. We will tell you whether marketing can move it and what the first useful scope would need to answer.
We reply within 1 business day.
